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News & Media Care in Action Fortis Campaign Spotlights Advanced Cancer Care
Fortis Campaign Spotlights Advanced Cancer Care
13 Feb 2025

This February, Fortis Healthcare launched a Cancer Awareness Campaign across all its 28 healthcare facilities in India, emphasising the importance of personalised and targeted cancer care to millions of people.

 

Inspired by the theme by Union for International Cancer Control, Fortis launched its United by Unique Campaign as part of its ongoing fight against cancer.

Innovative Care Across Our Network
All Fortis hospitals showcased cutting-edge cancer treatment capabilities, including genomics, molecular tumour boards, robotics, and CAR-T cell therapy, ensuring customised solutions for every patient.

Spreading Awareness Across Cities

  • Metro wraps in Delhi NCR & Mumbai (Yellow and Central Line)
  • Prominent messaging at 14 bus shelters in Bangalore
  • Partnered government agencies to light up iconic landmarks, such as Qutub Minar, Pataudi Palace, major highways and bridges, in purple

Community Engagement

  • Fashion show and vintage car rally by Fortis Gurgaon to honour cancer survivors
  • Inspiring talent show by cancer survivors at Fortis Mulund
  • Community awareness sessions, street plays, and expert talks

Digital Reach & Live Events

  • 3 mega live sessions featuring 15 top oncologists from Fortis
  • Vernacular podcasts and expert shorts
  • Launch of Oncoexpress, an in-house cancer newsletter shared with key healthcare influencers nationwide

Together, we are transforming cancer care across our IHH network.

Topics:

Patients Public

Brands:

IHH Fortis

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