Held during Breast Cancer Awareness month in October, the ‘Pink Scarf’ campaign is a social responsibility project by our Turkish colleagues to promote early diagnosis of breast cancer through self-examination, ultrasound and mammography to screen for breast cancer.
Fourteen renowned opinion leaders in Turkey took part as Awareness Ambassadors to advocate their support complimentarily. As the ‘Pink Scarf’ makes its way across seven countries including Russia, Romania, Serbia, Croatia, Kenya, Dubai and Jordan, these ambassadors take turns to appear on video daily, ending with “Let’s see who will wear the Pink Scarf tomorrow. Stay Tuned”, to generate excitement and curiosity.
To spread the word on social media, Acibadem Healthcare also collaborated with Pembe İzler Women’s Cancer Association, a non-governmental organization, to put together a gift box for actors, actresses, artists and sportswomen. The themed box contain a brochure that explains self-examination, a token gift for female health check-up, a mug and a “favour necklace” designed and created by famous journalist Ayşe Arman.
Once again, the team has pulled off a successful campaign, with the help of influencers with 5 million followers in total, in Turkey as well as internationally.
IHH Healthcare started 2022 on an exciting note by hosting its first hybrid Global Town Hall on 27 January, with more than 100 staff in attendance at the webcast venue in Malaysia.
Efforts to upskill our nurses through well-designed in-house courses have earned IHH Singapore a four-year re-accreditation by the American Nurses Credentialing Center.
With a sudden COVID lockdown, Dr Rubing Wei from Parkway Hospital People’s Square put his time and medical knowledge to good use by helping some 2,000 fellow residents of the Xiang Mei Garden residential complex in Pudong, Shanghai.
Who says festive holidays are reserved for celebrations with family and friends? Senior Nurse from Prince Court Medical Centre Chu Tai Feng chose to give back to the community, by volunteering with IHH Malaysia’s medical outreach team
Marrying design with sustainability, Pantai Hospital Ipoh won an award presented by the Mayor of Ipoh City, Y.Bhg. Dato Rumaizi, for embracing green building technology as part of its recent renovations.
Fear not for this is not a beast machine out of a Transformer movie. The cyclotron is a particle accelerator that was installed in the new Proton Therapy Centre at Mount Elizabeth Novena Hospital.
After its first successful bilateral hand transplant in August last year, the team at Global Hospital, Parel, Mumbai has gone on to perform the life-changing surgery on two quadruple amputee patients – a first for India.