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Clearing The Air On COVID-19 Vaccination
Taking action against fake news and information clutter around COVID-19 vaccination, Acibadem Healthcare has launched a 360 marketing and communications campaign ‘Hold on to Life with Vaccination’, to educate and encourage the public to get vaccinated.
The integrated campaign that spans multiple online and offline consumer touchpoints, is well received and widely reported in the media.
Across all our Acibadem hospitals in Turkey, information on importance of getting vaccinated, frequently asked questions as well as debunking vaccination myths is conveyed through posters, brochures and digital screens. Electronic direct mails were also sent to all Acibadem staff and patients.
Acibadem also ran the campaign on its social media platforms, along with interesting questions and answers about what people think of the vaccine and informative videos by specialists from Acıbadem University and Acıbadem Hospitals.