Taking action against fake news and information clutter around COVID-19 vaccination, Acibadem Healthcare has launched a 360 marketing and communications campaign ‘Hold on to Life with Vaccination’, to educate and encourage the public to get vaccinated.
The integrated campaign that spans multiple online and offline consumer touchpoints, is well received and widely reported in the media.
Across all our Acibadem hospitals in Turkey, information on importance of getting vaccinated, frequently asked questions as well as debunking vaccination myths is conveyed through posters, brochures and digital screens. Electronic direct mails were also sent to all Acibadem staff and patients.
Acibadem also ran the campaign on its social media platforms, along with interesting questions and answers about what people think of the vaccine and informative videos by specialists from Acıbadem University and Acıbadem Hospitals.
Related Stories
Making Waves For A Cause
IHH Singapore is proud to have been the title sponsor of the inaugural Sea Regatta held over the weekend of 14 and 15 September.
Breakthrough For Heart Patients at Gleneagles JPMC
On 22 August, Gleneagles JPMC made history by performing its first-ever procedure using the world’s smallest heart pump.
Acquisition of Island Hospital, Penang
We’re thrilled to announce the acquisition of Island Hospital, a leading 600-bed facility in Penang.
.png?sfvrsn=e4a6c77e_1)
Shaping our Future, Sustainably
How do sustainability and healthcare intersect to shape our future? This was the focus of our second HealthcareInsider leadership dialogue this year, themed "Shaping our Future, Sustainably," held on 1 August 2024.
Championing Healthy Lifestyles In Brunei
With a generous donation of BND$250,000, Gleneagles JPMC has kickstarted a series of impactful health promotion programmes in partnership with the Brunei Ministry of Health, continuing a six-year tradition of fostering wellness in the community.
Observing World Environment Day As One IHH
Through our aspiration to ‘Care. For Good.’ at IHH Healthcare, we strive to provide excellent care and outcomes to our patients; champion total well-being, development and inclusiveness for our people; give back to the public in which we operate; while protecting our only home – our planet.