Premier Integrated Labs, formerly known as Pantai Premier Pathology, launched its new brand identity on 27 June 2023, marking a significant milestone for our laboratory services in Malaysia.
At the rebranding event, themed “A Fresh Identity, A Bold Tomorrow”, Premier Integrated Labs unveiled its new logo along with its strategic vision for the future.
Setting its sights on becoming a leading provider of specialised testing services in the areas of Molecular Diagnostics, Cytogenetics, Fetal-Maternal Screening, Genomic Testing and Histology, Premier Integrated Labs will be expanding these services across Southeast Asia in addition to markets where IHH Healthcare is present.
To further diversify, its services will be expanded to include analytical testing comprising occupational health and industrial hygiene testing and food testing. This will enable the laboratory to deliver logistic solutions for cold chain management, healthcare informatics, big data analytics, and manufacturing of lab consumables and diagnostic kits.
The rebranding event spotlighted Premier Integrated Lab's dedication to excellence, collaborative partnerships and driving advancements in laboratory technologies.
Making its debut was i-Premier, a new digital solution platform which streamlines internal processes and enhances the customer experience through seamless lab orders, requests for lab consumables, sample delivery tracking, and other essential services.
The event also saw the unveiling of its Premier Wellness Programme that provides holistic healthcare solutions focused on preventive care and patient empowerment.
Premier Integrated Labs also announced exciting collaborations with partners to foster a network of innovation and expertise in the laboratory solutions industry. These collaborations aim to enhance Premier Integrated Labs’ capabilities and drive advancements in diagnostic accuracy, technology, and patient care.
Officiating at the launch event were IHH Chairman Tan Sri Mohammed Azlan Hashim, IHH Group Chief Operating Officer Joe Sim, IHH Group Chief Strategy & Business Development Officer Ashok Pandit, and CEO of Premier Integrated Labs Hareeff Muhammed.
Related Stories
Gleneagles Hong Kong to Launch Groundbreaking Longevity Service
Gleneagles Hong Kong is set to transform preventive care as the city’s first hospital network to offer a groundbreaking AI-powered longevity service.
Fortis Leads the Way in Building a Nation of First Responders
When a cardiac emergency strikes, survival often depends on what happens in the first few minutes. Before an ambulance arrives. Before hospital doors open. In those moments, a trained bystander can mean the difference between life and loss.
Gleneagles JPMC Collects 418kg of Waste in Beach Clean-Up Effort
Celebrate our Brunei colleagues for stepping beyond the hospital walls to make a real, measurable impact on the environment.
.png?sfvrsn=36e1af94_1)
Fortis Hospital Bannerghatta Road Successfully Treats Rare Nasal Tumour in Teen
After nearly two years of misdiagnosis, a 14-year-old boy suffering from a rare nasal tumour found a new lease of life at Fortis Hospital Bannerghatta Road.
Mount Elizabeth’s Revitalisation Sets a New Benchmark for Patient-Centred Care in the Region
IHH Healthcare Singapore is strengthening its legacy of care through the revitalisation of Mount Elizabeth Hospital (MEH), a flagship institution that has supported patients from Singapore, Indonesia and across the region for more than 45 years.
Fortis Charts the Future of Haematology
On 22 and 23 November, Fortis Memorial Research Institute, Gurugram (Fortis Gurugram) hosted HemeNext 1.0, a pioneering national conference exploring how genomics, artificial intelligence, robotics and advanced cell therapies are reshaping haematology and infectious disease care across India.
