Taking action against fake news and information clutter around COVID-19 vaccination, Acibadem Healthcare has launched a 360 marketing and communications campaign ‘Hold on to Life with Vaccination’, to educate and encourage the public to get vaccinated.
The integrated campaign that spans multiple online and offline consumer touchpoints, is well received and widely reported in the media.
Across all our Acibadem hospitals in Turkey, information on importance of getting vaccinated, frequently asked questions as well as debunking vaccination myths is conveyed through posters, brochures and digital screens. Electronic direct mails were also sent to all Acibadem staff and patients.
Acibadem also ran the campaign on its social media platforms, along with interesting questions and answers about what people think of the vaccine and informative videos by specialists from Acıbadem University and Acıbadem Hospitals.
Related Stories
.png?sfvrsn=c2e0cca7_1)
Premier Integrated Rehab Turns Surplus Uniforms into Sustainable Corporate Gifts
Premier Integrated Rehab transformed 85kg of surplus uniforms into 500 handcrafted items through a purpose-driven upcycling initiative that supports environmental sustainability and community empowerment.
A New Chapter for Mount Elizabeth Hospital
IHH Catalyst Launches in India with First Startup Cohort
10 startups. Four days in Gurgaon. Endless possibilities for better care.
IHH Healthcare Strengthens India Presence with Integrated Platform and Innovation Push
IHH Healthcare is accelerating its expansion in India, as rising healthcare demand drives the Group to scale its operations through integration, capacity growth and innovation-led initiatives.
IHH Healthcare calls for urgent shift from climate awareness to action at Sustainability Week Asia
At the 6th annual Economist Impact Sustainability Week Asia, IHH Healthcare’s Group Chief Sustainability Officer Yasemin Tecmen Stubbe underscored the growing urgency for organisations to embed climate resilience into day-to-day operations, rather than treating it as a future concern.
Gleneagles Hospital Hong Kong Participates in Fourth Red Cross City Challenge
Driven by IHH’s aspiration to “Care. For Good.”, Gleneagles Hospital Hong Kong continues its commitment to empower communities by continuously supporting humanitarian causes.
