Grounded in the belief that great work brings greater benefits to the community, Fortis Mumbai - consisting of four hospitals in Mulund, Vashi, Kalyan, and Mahim - initiated the #AllisWellMumbai social media campaign last year to help the city emerge from the COVID-19 gloom. The campaign clinched bronze at the recent Economic Times Digiplus Awards 2023 (regional category) with a reach of over 8 million people.
The campaign leveraged the hospital’s social media platforms including Facebook, YouTube, Instagram, Twitter, and LinkedIn, as well as other channels such as emailers and WhatsApp, to assure patients that it was safe to visit our Fortis Hospitals even when COVID-19 was at its peak. It successfully drove home the message that patients must not neglect their illness due to the pandemic and should continue to consult with their doctors while monitoring their health in a safe environment.
Aligned with IHH’s Care. For Good. aspiration, Fortis Mumbai believe in supporting its patients within and beyond the hospital. The hospitals’ caregivers understood the panic COVID-19 created in its wake and remained available for patients, physically as well as via teleconsults.
The #AtFortisWeCare Fortis Mumbai team proudly share this win with their consultants, partners, and the community who gave wings to this campaign and contributed to its success.
Congratulations Team Fortis Mumbai 👍👏👏
Related Stories
Premier Integrated Rehab Launches New Centre in Kuala Terengganu
Premier Integrated Rehab has opened a new centre in Kuala Terengganu, bringing rehabilitation services closer to communities across Malaysia’s East Coast.
IHH Singapore Becomes First Private Healthcare Provider to Host the Patient Safety Community of Practice
With the support of the Ministry of Health, IHH Singapore brought together public and private healthcare professionals to explore how technology can advance safer, more reliable care.
Gleneagles Hong Kong Partners PURE Group on Preventive Health
Gleneagles Hong Kong and PURE Group are combining clinical expertise with everyday wellness to support a more proactive approach to health.
IHH Summer Medical Exchange Programme Inspires Future Healthcare Talent
IHH Malaysia Advances Dialogue on Value-Based Care and Collaboration at APHM Conference
