At the rebranding event, themed “A Fresh Identity, A Bold Tomorrow”, Premier Integrated Labs unveiled its new logo along with its strategic vision for the future.

Setting its sights on becoming a leading provider of specialised testing services in the areas of Molecular Diagnostics, Cytogenetics, Fetal-Maternal Screening, Genomic Testing and Histology, Premier Integrated Labs will be expanding these services across Southeast Asia in addition to markets where IHH Healthcare is present.

To further diversify, its services will be expanded to include analytical testing comprising occupational health and industrial hygiene testing and food testing. This will enable the laboratory to deliver logistic solutions for cold chain management, healthcare informatics, big data analytics, and manufacturing of lab consumables and diagnostic kits.

The rebranding event spotlighted Premier Integrated Lab's dedication to excellence, collaborative partnerships and driving advancements in laboratory technologies.

Making its debut was i-Premier, a new digital solution platform which streamlines internal processes and enhances the customer experience through seamless lab orders, requests for lab consumables, sample delivery tracking, and other essential services.

The event also saw the unveiling of its Premier Wellness Programme that provides holistic healthcare solutions focused on preventive care and patient empowerment.

Premier Integrated Labs also announced exciting collaborations with partners to foster a network of innovation and expertise in the laboratory solutions industry. These collaborations aim to enhance Premier Integrated Labs’ capabilities and drive advancements in diagnostic accuracy, technology, and patient care. 

Officiating at the launch event were IHH Chairman Tan Sri Mohammed Azlan Hashim, IHH Group Chief Operating Officer Joe Sim, IHH Group Chief Strategy & Business Development Officer Ashok Pandit, and CEO of Premier Integrated Labs Hareeff Muhammed.